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Thinking Outside The Negative

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Remember, thinking positive starts with the way you look at things. It’s that “glass half full or half emply” way of thinking that we have total and complete control of. When given a choice, choose to be positive and before you know it, it’ll be what and who you are!!!

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3 Tips On How To Use Pinterest To Grow Your Small Business Online

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Today is a time when businesses are making more sales online than in a traditional store front location. Small, medium and large businesses all have an online presence, so how can you get your piece of the rock! Which social media platform should you use and how on earth do you do it? Should it be facebook? You have a ton of family and friends on your facebook page, seems like it would be easy to launch your business and use that existing traffic! Maybe you should try another platform like instagram, pinterest or linkedin?!

The first thing you need is a blog. A blog is a type of website that allows you to communicate with your customers, track your statistics, collect customer emails and even advertise and sell your product/s. A blog is your piece of real estate online! It’s your online presence and it’s where you house your awesome posts and content! There are tons of posts, sites and courses that walk you through getting your blog up and running. One of my favorites is createandgo.co, they take you by the hand, help you register your domain name, set up your blog and do all the foundational things required to get up and running. My focus is not setting up your blog, my focus is getting your blog that has already been set up online! My focus is helping you cut to the chase to get more traffic (potential customers) to your blog using Pinterest as your marketing platform. You see, I’ve got a secret – Pinterest is the best possible social media platform for online businesses. Why? Well, Pinterest is a search engine – like Google. In fact, Pinterest isn’t really particularly social! Unlike facebook, twitter & some other social media sites, Pinterest prefers that you show rather than tell, and in fact prefers that you don’t comment and promote links like you do on other sites! Check out my top 3 tips that will get your business moving in the right direction and building a bevy of raving fans in record time!

  1. Check out the competition! Regardless of what you’ve been told, in the world of online business marketing, competition is a good thing! Niche competition means that other businesses are making money in the same arena, it also means you have someone to watch and learn from! Basically if you see something is working for your competition, you can do what they do and have it work for you too! Let other people lay out the blueprint and you simply follow the yellow brick road!
  2. Looking good! As I mentioned earlier, Pinterest is a visual platform. Photos are what drives Pinterest content and in fact are considered content on Pinterest. Remember comments are not encouraged and neither is link-dropping so the photo is king! What this means is the photos you choose to use for boards and pins should be all that and a bag of Swedish fish! You want your photos to be topic specific, front and center, clear and with large, easy to read font. If you need a photo editing program to achieve great pics for your Pinterest page, check out Canva. It’s a free online photo editor that even 6 and 7 figure power-pinners use to create their masterpieces. I also use photoshop elements which also gives great results!
  3. Stick-to-itiveness’! The free dictionary.com gives the definition of consistent as “reliable, steady”. Being consistent is key to online marketing regardless of the platform you use, facebook, twitter, instagram – etc.! They all require a commitment and that commitment is to pin, post & show-up consistently. To help you with that, I found a great scheduler for Pinterest that is approved by them called Tailwind. With tailwind, you schedule your pins which frees you up for more important things, like, content creation!

So these are my top three tips, for this post! Are there more, absolutely! The 3 tips in this post can get you moving in the right direction and off to a good start! As we have concluded, there are other tips, tricks and techniques that you will learn on your road to online business success with Pinterest as your primary marketing tool, and learn them you will! Stick with me kid cause we’re going places!

To Your Success!

imCoachChar.com

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How To Build A Relationship With Your List… Make It Easy, Fun, Exciting & Deliver What You Promised!

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You’ve heard a ZILLION times that “the money is in the list”! You also heard a ZILLION times that people buy from people that they “know, like & trust”! So you & I have decided that we want to get our businesses online and to work for ourselves, create freedom and an unlimited income, right? RIGHT!!! Well since then, you’ve been bombarded with everything from being an affiliate for both low and high end products to creating your own products. From learning how to be an online coach and mentor to starting a blog for your favorite past time and turning it into a money making venture! So the question is, what to do?

Well, I can tell you as someone who has been a student of online business while doing my own due diligence, there is one sure way to succeed with your online business regardless of the business you choose! To do that we must go back to the basics and put all of our focus into building, developing and nurturing our email list, also known as building a relationship with our list.

There are 5 key things that will help you build and develop your list:

  1. Start with an easy to use, cutting edge email package.

Yes you want something easy and basic but don’t forget about your goal – you’re setting up a business and your email is the most important part of that business. Find a provider that gives as much value as you do and makes it easy for your subscribers at the same time! We’ll dive into my 3 favorite email vendors in my next post!

  1. Create a fun & exciting way to capture email addresses! Be fun & creative, don’t give your subscribers the same old, same old!

This one I’ll leave up to your imagination but please put some thought into it! What about giving away a free mini-course on a DIY project that goes hand in hand with their business building efforts! Something like, “How to Stage & Light Your Video Shoot For Free Using Your Cell Phone Camera”! Or how about offering a discount coupon for a piece of software or equipment they’ll need, like a discount on your favorite, recommended email software! Of course this means you’ll have to do some ground work first, contacting the vendor and negotiating a discount for customers that purchase through your link, but think about the value you’re bringing to the marketplace!

  1. Don’t give it all away too soon, create curiosity and make them WANT to read your post!

Come up with an attention grabbing titles with graphics to match! Remember a picture is worth a thousand words and Pinterest is a graphics driven platform! In fact, I dare say the graphics are more important that the title – they have to create interest, build on what your title says and make readers want to know more! Yes, that’s a lot of work to put on one little picture but once you master this concept, there’s only one thing left to say about it… SCORE!!!

  1. Deliver on what you’ve promised in your topic! Don’t let them go away empty, give them every drop of what you said you would!

Our job as information specialists and creators, is to bring unlimited value to the market place! You attract your subscriber by giving away value in whatever form you have chosen, blog post, pod cast, video, webinar – etc. But you can’t simply attract, you must deliver the goods! In fact, a good rule of thumb is to over-deliver the goods! Give away more value than your competition is selling and you’ll find people flocking to you, joining your list and becoming raving fans of your products!

  1. Leave them wanting more… tantalize, tease and create mystery for your next post!

Always leave them wanting more! Never force feed your subscribers too much content at one time. In fact, I guess you could say, less is more! Don’t over-do it! Remember that you must give them everything that you’ve promised in your title and graphic, but know when to stop! Dangle a little in front of them without giving it all away! Save some for next time, kind of like a Gypsy Rose Lee burlesque show depicted in the photo for this post, show em’ a little skin and then – you’re gone!!!

 

Regards,

Char

imCoachChar.com

 

Photo Credits: Natalie Wood As Gypsy Rose Lee

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Oprah Personal Calling Quote

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Quote: “I’ve come to believe that each of us has a personal calling that’s as unique as a fingerprint – and that the best way to succeed is to discover what you love and then find a way to offer it to others in the form of service, working hard, and also allowing the energy of the universe to lead you.”– Oprah Winfrey

Find your purpose and walk in it!  We all have a leader within! Discover and uncover the greatness that is you!